1. A Southern Story with a Hollywood Touch
“Steel Magnolias,” a film adapted from Robert Harling’s beloved play, is a story deeply rooted in Southern culture. Harling described the play as a “24/7 tsunami of Southernness,” a reflection of the vibrant, emotional, and tightly-knit communities that define the American South. Despite being produced by Hollywood, the film stayed true to its Southern origins, particularly in the way it was celebrated during its premiere. The premiere events reflected the film’s Southern charm and authenticity, highlighting the connection between the story and its cultural roots.
2. Multiple Premiere Locations
In an unprecedented move, “Steel Magnolias” had not just one, but four premiere parties across the United States, each reflecting the broad appeal and significance of the film. These premieres were held in New York City, Los Angeles, Atlanta, and Natchitoches, Louisiana—the hometown of the film’s writer, Robert Harling. This decision to hold multiple premieres underscored the film’s dual identity as both a major Hollywood production and a quintessentially Southern story. It also allowed the film to reach diverse audiences, from the bustling streets of New York to the quiet, historic charm of Natchitoches.
3. New York Premiere – November 5, 1989
The first of these grand events took place on November 5, 1989, at the Ziegfeld Theater in New York City. Following the screening, the cast and crew moved to the Hilton Hotel for an extravagant post-premiere party. The event was nothing short of spectacular, with the wedding set from the movie meticulously re-created in the hotel ballroom, adding an immersive touch to the evening. Robert Harling shared his awe at the event, recounting moments like seeing his father in deep conversation with iconic figures such as Walter Cronkite. The producer, Ray Stark, had aimed to create a premiere event that would rival the legendary party thrown for “The Godfather,” and by all accounts, he succeeded.
4. Fashion Highlights
The New York premiere was also a showcase for the bold and vibrant fashion trends of the late 1980s, with the cast of “Steel Magnolias” making a statement on the red carpet. Dolly Parton, known for her flamboyant style, dazzled in a head-to-toe rhinestone ensemble, complete with her signature big hair, which perfectly embodied her character, Truvy. Sally Field opted for a more classic look, donning a simple black dress paired with a string of pearls. Daryl Hannah, a far cry from her character Annelle, stunned in a white slip dress with an extravagant updo. Shirley MacLaine brought the glitz with a sequined blazer over a black sheath dress, and Julia Roberts, who was not yet the household name she would soon become, appeared in a beaded pantsuit that caught everyone’s attention. The fashion choices of the cast added to the evening’s glamour, further cementing the film’s place in pop culture.
5. Cast Camaraderie
Beyond the glitz and glamour, the premiere was also a testament to the strong camaraderie among the cast. The evening was filled with laughter and shared moments that highlighted the close bonds formed during the film’s production. Dolly Parton, in an interview with Entertainment Tonight, expressed her deep connection with her co-stars, noting, “I relate with women well. I love men, but they cause me more trouble than the women.” Shirley MacLaine also reflected on the film’s impact, stating that it was more than just a “women’s film” and that it offered profound insights into the lives of women. She encouraged viewers to bring the women in their lives to see the movie, suggesting that it would help them understand these women better.
6. Continuing the Celebration
The celebration didn’t end in New York. The following day, the cast and crew flew to Atlanta for another screening and party, continuing the excitement. Just a few days later, on November 9, 1989, the festivities moved to Los Angeles, where another premiere was held at the Cineplex Odeon Cinema. Each of these events was a grand affair, reflecting the widespread anticipation and excitement surrounding the film’s release.
7. Grand Finale in Natchitoches
The premiere tour culminated in Natchitoches, Louisiana, the hometown of Robert Harling and the setting for “Steel Magnolias.” This final event was especially significant, as it brought the celebration back to the community that inspired the story. Parton, Hannah, and Harling attended two black-tie screenings, where many local residents who had appeared as extras in the film were in attendance. The university’s basketball pavilion was transformed into a grand party venue, where $40,000 was donated to scholarships—a fitting tribute to the town and its role in the film’s success. This grand finale was a celebration not only of the movie but also of the Southern spirit that it so beautifully captured.
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